January 30, 2010
We get a fresh shipment of new magazines just about everyweek at work! I think they come as free subscriptions sent to our media arm of the agency as an incitive for them to by media space in their publication. Most of the time it’s just multiple copies of People, Time, Ad Age, Media Week, and some local prints from Seattle but every now and then we get a handful of the good stuff. I just refer to them as the goods; prints like Wired, Good, Id, and sports Illustrated. Everybody knows I’m the agency magazine pack rat and those publications are mine! Yeah, I’m the new guy and just a junior but in the realm of office freebies their is no senority… Just an unbridled belief of entitlment by routine! In the four months that I’ve been at the agency I’ve marked my territory and at least on copy of those prints have always been mine. Recently, I’ve missed out on a handful of my vital reads. I don’t know how or why but there has obviously been a slight disruption in our perfectly balanced ecosystem. I think it’s due to some of the new freelance guys who joined the team! They seem just like the type to hang around the mail room for fresh shipments. They don’t have any loyalties nor do they have any reason to maintain the office print ecosystem! I didn’t want to have to do this but, if things remain the way they are I’m going to have to look into some inside trading directly with the people in traffic! Sure It’s an unspoken breech of the open office print counsel but like I said…What’s Mine Is Mine!
January 22, 2010
I came across this purple wonder while walking through Queen Ann to work this morning. It made me think about the people who dare to be themselves. The slightly different and unashamed creative types that have the audacity to produce the abstract concepts they conceive in their minds. It’s a definite contrast from the million dollar abodes that surround and dawrf the humble little fixture but I think it brings a much needed splash of orginality to the neighborhood. My guess is that the house is occupied by a free spirited women along with her twelve cats, who have been commissioned by the Freemont district to colonize west Seattle! May God bless her journey!
October 27, 2009
Celebrated my 26th at Cupcake Royale tonight.
A little boy in the seat next to me celebrated his 2nd.
I had a mocha latté.
He had the whole milk.
His mother feed him a babycake strawberry on white.
I feed myself the regular sized lavender.
He chose his mother’s spoon.
I opted for my hands.
He looked up with frosting on his face.
I was overcome with acute nostalgia.
He smiled.
His mother smiled.
I smiled.
August 10, 2009
A
I came across this spot that Dare Digital, an interactive and digital marketing agency in London, did for the FA to help promote grass roots soccer organizations. Encouraging players to join in the English pastime and join a local club at any level of skill. The spot is a response to ailments of the FA viewer-ship such as the significant drop off of participation of 16 to 18 year olds in organized leagues.
a
Simply put, I love this spot! It hits at the very essence and heart of what its like to play on a local club. The camaraderie among teammates, the arguments with opponents, the sarcasm of your coach, the feeling of being grossly out of shape, the long car trips, the before game pranks, and the little bit of fame that comes with being the match hero are all illustrated beautifully without any need for words!
a
Although their quite similar, I like this spot more than the Nike Soccer spots because this one gets to the heart of the true fan. Highlighting the emotional connection of imitating your favorite players on your own pitch. It’s much more of an inspirational communication that almost celebrates the fan as the real hero of the FA. Perhaps the spot is really preaching to the choir, and I’m a little biased in my praise due to the fact that I’m a huge English soccer fan and play any chance I get. Either way you look at it I think it’s a remarkable creative execution based upon solid strategic insights of the true nature of what it means to be apart of a local club.
August 3, 2009
a
a
Who ever said that public transportation couldn’t be enjoyable! In fact who ever said that you couldn’t get across town, tour the city, and get a light workout all while riding (make that driving) the public transportation system! Well, in New Zealand that’s just what they have done with the worlds first aerodynamic human propelled monorail system called the Shweeb.
a
Shweeb is world’s first human powered monorail racetrack. Located in New Zealand, it allows you to race against your friends and get the heart-pumping workout in complete safety.
The Shweeb is essentially an aerodynamic transparent bullet that allows the rider to propel themselves on seven different pedaling gears at up to 30 mph. Although the Shweeb follows the constructed steel track it does allow the rider to adjust speed, swing out sided to side on a 60-degree angle, and adjust the bearing according to your height and body size.
a
Currently the Shweeb is only being developed as an thrill seeking entertainment ride. Allowing riders to race around a pre-constructed looped course against each other or against the clock. But you can already see the implication a monorail system could have on transportation relief in downtown metropolitan cities. The Shweeb comes with some impressive advantages, its one hundred percent environmentally friendly, and incredibly practical for riders as at any given speed your using around half the energy of a road bike or mountain bike. Perhaps the Shweeb is just the solution we need to help alleviate our nations obesity epidemic, environmental woes, and mundane early morning commutes!
a
a
a
July 19, 2009
a
A little something to help you ease into your new home! So proud and happy for you! Be blessed and Encouraged!
July 13, 2009
When, and more importantly how did the Golden Girls become so fashionable ? Who would have thought that four women gracefully navigating the golden years of their life would spark inspiration and a cult following of fashionistas around the world ! I can’t say that I’m much of a GG fan but I do love my little Golden Girl!
a
a
a
a
June 2, 2009
I’ve been following this story for a little while now and finally found a great video to illustrate the beauty and genius behind the Kogi BBQ story. Simply put Kogi, is a combination of Korean BBQ fused in the form of the traditional street taco. The company was founded by two former chefs who shared a common revelation of just how delicious Korean BBQ would be at 2 AM in the morning. So, with that epiphany along with a dash of courage they opened up southern California’s first Korean BBQ Taco truck.
That’s right, you won’t find Kogi to be some four star restaurant but rather it’s a roving truck that frequents the after hour hotspots of LA. Amazingly, everywhere the truck stops there’s a jubilant mob of Kogi fans waiting to get their fill. That’s because their utilizing Twitter (@Kogibbq) to alert all their Kogi-nites their exact location and future stops.
Besides from being the complete rebel to the taco truck category Kogi’s impromptu flash mobs stand as a beautiful example as to what’s possible when social media is at the core of a brand idea and not just simply a spin-off to a campaign. With a good product and a passion for their craft they have managed to garner an organic following of faithful customers who not only appreciate but celebrate and broadcast the brand to the world. Without any advertising, Kogi has spawned a whole series of videos on Youtube that praise the elusive and at times mythical taco truck as it meanders its way through the LA’s streets! Be sure to check out “Chasing the Dragon” it’s by far one of the best videos to capture the essence and authenticity of the Kogi experience (Checkout the Kogi Fan Love)
June 2, 2009
For some reason my best thinking always seems to come while I’m waiting for a flight in the airport. It always seems to be the time that allows me to come up with my most off the wall ideas. Now, I’m not saying there Donny Duetch million dollar concepts, but their usually pretty big and nature and if anything intriguing.
Maybe it’s the anticipation of the flight that gets my creative juices flowing or perhaps it’s just the immense amount of unplugged free time I have while I wait. My personal theory is that its partially due to some underlying desire of wanting to live vicariously through some of the jet setting multimillionaire moguls whom always seem to be creating and operating business from their Iphones as they wisp through security. They just always seem to be on top of their game, always looking for more inspiration to move their hustle forward. Who knows, all that deep thinking and button mashing could all just be a front! They might be playing Mrs. Pac man just like the rest of us, aiming for the high score!
Whatever the reason, I need to find a way to capture this aeronautic creative boost and channel it into my everyday life. I’m not going to lie; I could use a couple of multi-million dollar ideas in my life right now.
a
a
a
a
